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In Mladá Boleslav, August 11th, 2011 – Nové Město na Moravě will host the world's top mountain bikers over the second weekend of August as the venue of the last-but-one (sixth) event of this year's MTB World Cup. The field includes the Czech Republic's Jaroslav Kulhavý, the reigning European Champion and No. 1 cross-country rider in the current rankings of the International Cycling Union (UCI). ŠKODA sees cycling as one of the pillars of its sponsorship strategy, so it was only logical for the brand to become one of the main partners of this event and thus expand its presence in the dynamically growing and increasingly attractive area of active use of leisure time.

By getting involved in the upcoming MTB World Cup event, ŠKODA is going to support another highly attractive cycling discipline and will also have a chance to present its products and activities. "Generally, cycling is one of the widest-spread spare time activities of our customers. World-class projects of this kind provide an excellent platform for our commercial activities and make it possible for us to meet with our fans and customers and share the great atmosphere with them, as well as further develop our cooperation with the existing network of authorised dealers", says Head of the Czech Republic Region Petr Pečenka.

The spectators will have a chance to see selected vehicles of ŠKODA's latest product portfolio, as well as visit a presentation stand to get familiar with the Virtual Cup (www.virtualcup.cz), the brand's new project focusing on MTB enthusiasts. One of the support activities ŠKODA has prepared for the MTB World Cup event in Nové Město na Moravě is an autograph session with Roman Kreuziger to take place on Sunday, 14 August, 2011 from 12:30 till 13:00 at ŠKODA's stand. As part of his partnership with ŠKODA, Roman Kreuziger drives a ŠKODA Superb Combi.

By supporting the MTB World Cup, ŠKODA is extending its portfolio of cycling sponsorship efforts the key item of which is the brand's partnership with the legendary Tour de France. Besides road cycling and MTB, Škoda is also involved in cyclo-cross and acts as a partner of UCI. With the objective of popularising cycling with cycling enthusiasts, the brand supports various events designed for the general public, such as the Bike for Life, the Tour de Kids, Velothons, and more.

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